Upstate Summer Magazine Canal NY Co-op Advertising Opportunity

CanalNY is always looking for ways to increase the value of your membership. We recently negotiated discounts on the great advertising opportunities, Upstate Summer Magazine and www.DiscoverUpstateNY.com.

Upstate Summer is adding a section about New York State Canals and the many recreational opportunities both on the water and on land. CanalNY members can get up to 55% off the regular rates through a special co-op agreement. Upstate Summer is different from other places-to-go publications. All advertising is focused on travel and tourism related businesses and is supported by editorial features. This makes the ads part of the content, and helps form cohesive regional sections. Upstate Summer has low cost per copy advertising rates and is the only New York travel publication offering multi-region coverage and targeted distribution in the most desirable markets.  In 2017 every distribution location used 100% of what they had by the end of the season; there was no waste.

Distribution: Upstate Summer Magazine is distributed in supermarkets in the higher income suburbs of Rochester, Syracuse, Utica, Albany, and Buffalo. We have found this to be the best way to cover a wide area because everyone in town shops at these stores and the distribution companies keep the racks full. The magazine is also available at information centers on Interstate 81 and the Thruway, as well as chambers of commerce, coffee shops, convenience stores, and other high-traffic locations across Upstate New York. 70,000 copies are printed and distributed and an online edition is available at www.DiscoverUpstateNY.com.

 

DiscoverUpstateNY is the new internet and social media platform that features destinations across Upstate New York. They are offering CanalNY members:

  • 6 –  246×196 pixel ads on website attraction pages
  • opportunity to submit events to the “Events Calendar” page and to share weekly posts on the Discover Upstate NY Facebook site
  • an Advertising Listing (with logo or image plus 100 word writeup and link) on the Advertisers/sponsors page with Google analytic rankings
  • Normally a $375 value, this 1-year package is discounted to CanalNY Members for only $100

Website: www.DiscoverUpstateNY.com promotes travel, family fun, and vacation opportunities in Upstate New York.   The DUNY website and social media sites organize and publish useful content about places to visit and things to do.   It features more than 650 attractions and features hotels, B&B’s, motels, restaurants, state parks and private campgrounds, sporting attractions, cultural heritage sites, wineries, breweries, distilleries, shopping, and family fun activities.  The site is adaptive for mobile devices and offers an events calendar, interactive map, itinerary planning tool, and publishes a quarterly email newsletter.  We are affiliated with www.Expedia.com to allow visitors to make lodging and travel reservations directly from the site.  It is security-certified by MacAfee/GoDaddy to protect against hackers.

Social Media: www.DiscoverUpstateNY.com maintains active Facebook, Twitter and Instagram sites featuring information about events and offers updated 7 days a week by our social media director. The site engages in interactive as well as content marketing to assure visibility. Complimentary Instagram and You Tube channels are included.

Please look over the enclosed information and respond by February 1 if you would like to take advantage of either or both offers.

Check out the discounted ad rates  and don’t wait to take advantage of this opportunity. Our goal is to grow this into an Erie Canal Edition Only over time!

 

John Farrell

john@jmfpublishing.com

 

315-768-7137

 

Re-imagine The Canals

The Erie Canal is a wonderful part of our region, a hidden gem. But therein lies the problem. It does not matter how great the canal system and supporting communities are if no one knows about it. And that is why we are so eager to be part of the Re-imagine the Canals program. We have a three-part plan to raise awareness of the Canal and its resources and to lower the barrier of entry to the Canal system. If people know about the Canal system and feel comfortable using it, we feel they will be more likely to take advantage of what the Erie Canal has to offer.

 

The first part of our plan is to bring back and modernize the popular Cruising Guide

 

The Cruising Guide of the New York State Canal System has been a great resource for boaters looking to learn more about the Canal, but with the current version seeing it’s last update more than a decade ago, out of print and virtually unavailable, there now is a tremendous opportunity to provide the valuable information that the cruising guide can provide. To further the goal of increasing recreational boat traffic on the Canal system producing an updated guide is only the first step of this process. The plan to utilize marketing and distribution channels that are now currently available will be instrumental to not only furthering the success of the guide but ultimately the goal of increasing the use of the Canal System

 

The second part of our plan is to create a tour guide app to make navigating the waterways and the trail system easier.

 

 

The basis for our cruising app revolves around the use of a Progressive Web App (PWA) which essentially means a web site that acts like an app on your phone without needing to be re-coded for the phone. It is the best of both worlds. It is easier to update, less expensive to build and easier to maintain.

It would contain an easy-to-use wizard that walks you through initial questions, so it can customize the information for you. For instance, it would ask what you wanted to do? (it would assume boating at first, but later we can add walking or cycling) then it will ask you where you want to start or give you options if you do not know. From there it will give you ideas of where to eat, where to shop, things to do, etc. based on your intended route.

 

You could search for a specific business or browse a certain area (or the entire canal)

There would be an events calendar where upcoming events could be posted

Location-specific advertising could be added in the future, so businesses could promote themselves to visitors that are most likely to be interested.

In addition, the app could be translated into virtually any language potentially appealing to visitors from around the world!

The third part of our plan is to provide educational resources to children and families to encourage familiarity with all the canal has to offer

 

Creating an educational program directed towards elementary level students as they learn about the history of NYS and the global importance that the Erie Canal played. Imagine a class of students all using virtual reality technology to experience a trip on the Canal as they travel back 200 years and learn how the Canal transformed NYS to the global leader it is today

 

As you can see, by bringing back the Canal Guide, creating a digital tour guide, and educating children and families about all the canal has to offer, people will know about the canal and feel more comfortable taking advantage of what the Erie Canal has to offer. This in turn, will benefit the businesses and communities along the Erie Canal.

 

 

 

The Team:

   Led by the marketing committee of Canal NY, a non-profit private sector organization dedicated to the promotion of the Erie Canal since it’s formation in the early 2000’s.

   Canal NY, has a history of promoting the Canal in events such as the World Travel Market London, the NY Times travel show, including the 2018 show this January. Canal NY has participated in the World Canals Conference in Syracuse 2017. Canal NY produces a media event each year in NYC as a way for writers and media personalities within the travel industry to learn about the Canal.

Canal NY’s latest project has been the development of the www.discovertheeriecanal.com web site. Built as the tourism web site for the Erie Canal. The philosophy behind this site is the fact that the communities that surround the canal system are the key to the Canal and its success.

Canal NY has begun to participate in and help promote community festivals such as Seneca Falls Loctoberfest held last Oct. This was the first year for the event, deemed to be a tremendous success and is already planned to go from a 1 day to a multi-day event for 2018.

Future marketing initiatives include development of an online store that would market and sell Erie Canal “swag” t-shirts, hats, mugs etc. In addition, it would link to other businesses along the Canal Corridor who sell similar items.

 

If selected as a finalist in round 1, Canal NY will once again be teaming up with our partners below and their respective teams of personal to provide the Re-imagine the canals committee with a technically and visually superior product

 

 

 

   Amy Stoddard

 

  • Over 12 years of experience in marketing and design
  • Owner of Amyjstoddard.com LLC since 2008
  • Resource of multiple developers and designers to grow business through print and digital strategies

 

Timothy Corey

  • Over 20 years of experience in software development
  • Taught software development for over 5 years
  • Owner of IAmTimCorey.com, a software development training site
  • Owner of the software development YouTube channel IAmTimCorey, which has over 17,000 subscribers
  • Named a Microsoft Most Valuable Professional (MVP) by Microsoft
  • Named an Intel Software Innovator by Intel
  • Certified as a Project Management Professional (PMP) by the Project Management Institute

 

Canal NY promotes the NYS Canal system in a number of ways including events such as participation in the NY Times Travel Show, 

Canal NY can also be found promoting the Erie Canal at local events throughout the year and throughout the Season such as during last years Locktoberfest in Seneca Falls NY

 

 

 

 

What’s New At Canal NY

 

As the holiday season approaches, Canal NY is busy planning for 2018. Our open meeting held on Oct. 30th in Waterford at the Erie Canalway Heritage Organizations’ visitor center was a great success.  The meeting was well attended and with three employees of the NYS Canal Corp in attendance, it provided the opportunity to ask questions as well as listen to what the Canal Corporation had to say about their first year under control of the New York Power Authority and what we could expect moving forward.  This was a great opportunity for the board to listen to existing membership from that portion of the state as well as having the ability to meet some potential new members who were in attendance.  We will be back in the eastern region again in 2018!

The board held a conference call meeting on Nov. 15th. There was a full agenda for the board to consider during that meeting and first up was elections of officers. Continuing in their current positions were

Chairperson     Bill Drage

Vice Chair         Michelle Vennard

Treasurer           Peter Wiles

Secretary           The position is still open, Mercedes Niess has offered to assist the organization during

                           her off season

Board Members, Vicky Daly and Marie Cramer have been busy updating the organizations by-laws and mission statement.

A new Mission Statement was offered and approved by the board. There are still some ongoing discussions regarding potential changes to the By-Laws .

The board has also agreed to re-create the existing Canal NY web site, this should be completed during the first quarter of 2018

With the hard work of Marketing Committee chairperson Lori Solomon, Canal NY will once again be attending the NY Times Travel show. In addition, the marketing committee has developed a list of marketing programs that members can participate in for 2018. The complete list including levels of participation will be included in your dues notices being mailed out this month.

The programs below are all available for members to participate in

  • New York Times Travel Show 2018
  • Media/Tour Operator Event 2018
  • Media/Tour Operator Fam Tour 
  • JMF Publishing & Discover Upstate NY Co-op opportunity
  • Boat Show, Long Island
  • Discover the Erie Website

Are you considering developing a project to submit to the Reimagine the Canals program? Consider including it with others being submitted by Canal NY.

Update on the www.discovertheeriecanal.com project. Directories have been completed for all the major communities along the Canal. We are entering the next phase of the project and that relates to content. Articles are being added to the site relating to both communities as well as activities such as boating the Canal, biking and driving through the Canal Corridor.

We want to promote your organization on the site. We need your help to accomplish this goal, we can publish virtually an unlimited amount of content, pictures, videos and information about events etc.

Help us build our social media reach by liking us on Facebook or following us on Twitter. 2018 is going to be a big year for the site as we continue to work to be the number one source for information on the NYS Canal System

Thanks to all of you for your hard work throughout the year and we extend our hope that you all enjoy a healthy and happy holiday season!

Bill

Canal NY Mission Statement / Strategic Plan

Canal New York, Inc.

 

Mission:

To increase awareness and promote greater use of the NYS Canal navigable waterways in the Villages, Cities and Towns along the NYS Canal System through tourism marketing, legislative advocacy and business collaboration. Encourage and promote economic development for existing and future businesses.
Strategic Plan 2018-2022:

  1. Partner with local and state tourism centers to promote businesses and events in the communities along the NYS Canal System.
  2. Be strong advocates on the state and local level regarding recognition & importance of the NYS Canal System.
  3. Participate in related Canal related conferences and trade shows.
  4. Develop Marketing programs with focus to increase marketing partners through mobile internet, GPS, Social media and mobile technology.
  5. Update current website: includes marketing partners, communities’ website links along the NYS Canal System, strategic plan, and information on membership importance and opportunities.
  6. Develop Policy and Procedures for the officers, members and employees of Canal NY.

 

 

Canal NY By-Laws

 

BY-LAWS OF

CANAL NEW YORK MARKETING & BUSINESS ALLIANCE, INC. AS AMENDED AND RESTATED

APRIL 25, 2011

 

 

 

 

 

ARTICLE                           NAME                                                                            PAGE

      I                                     Name, Purpose and Principal Office                                             3

II Membership                                    3          
III Meetings 3-4
IV Officers and Organization 4
V Board of Directors 5
VI Committees 5-6
VII Conflict of Interest 6-7
V I I I Amendments 7

 

 

,.,

 

ARTICLE I – Name, Purpose, and Principal Office

 

1.01 The name of this organization is CANAL NEW YORK MARKETING & BUSINESS ALLIANCE INC, hereafter referred to as the “Organization”.

1.02 The Organization is a non-governmental, not-for-profit, organization created to serve as the one generally accepted private sector entity dedicated to tourism, marketing, tourism marketing, legislative advocacy, and business collaboration; to support existing and new business opportunities within New York State’ s canal communities .

  • The principal office of the Organization shall be the address of the Chair of the Organization, or Secretary, or other such place as the Chair of the Organization may

 

ARTICLE II Membership

 

2.01 Members of the Organization are any dues-paying person, organization, institution, corporation, or municipality having an interest in the purposes for which the Organization was formed.          (a) Membership available to sister like organizations. e.g. Chambers of Commerce.

  • Membership is intended to be broadly

2.03 Membership dues shall be such sum of money as may be fixed by a majority vote of the Board of Directors at any regular or special meeting of the Organization, at which a quorum is present, and shall remain fixed at such sum in ensuing years until otherwise duly changed by the Board.

 

ARTICLE III – Meetings

3.01 The Annual Meeting of the Members shall be held each year at such a place, and hour as the Board may designate, for the purpose of electing Directors and Officers, considering reports of the affairs of the Organization and transacting such business as may be properly brought before the Annual Meeting.

3.02 An annual schedule of Regular Meetings of the Board of Directors shall be established and made known each December for the following calendar year. Such schedule of Regular Meetings may be modified as determined by the Board of Directors.

3.03 Special Meetings of the Organization shall also be held within thirty days after being so requested in writing by at least 25% of the Members in good standing , which request shall specify the purpose of such meeting and shall be addressed to the Secretary of the Organization. If upon receipt of any such request the Secretary shall fail to call and give notice of such Special Meeting, the Members requesting shall have the right to fix a time and place for such meeting and give notice thereof in the manner hereinafter specified.

3.04 The business conducted at the Special Meeting shall be restricted to the purpose expressed by the party calling the Special Meeting.

3.05 Notice of the time and place of the Annual Meeting or Special Meetings shall be sent to each Member of the Organization not less than fourteen, nor more than sixty days before the date of said meeting. All such notices shall be addressed to the Members at the last address registered with the Organization, and shall be given by personal delivery, email, mail. postage charges prepaid.

  • A simple majority of the Board of Directors shall constitute a quorum for the Annual Meeting, Special Meetings, or Regular

3.07 Meetings shall be conducted in accordance with procedures set forth in the Articles of Incorporation, the By-Laws and Roberts Rules of Order, in that order.

  • Decisions will be made at the Annual Meeting or Special Meetings by a majority of eligible voting Members in attendance. Eligible voting Members at the Annual Meeting and Special Meetings

 

       shall be any Member of the Organization.

3.09 Proxy voting shall not be permitted.

 

ARTICLE IV – Officers and Organization

 

4.01 The officers shall be as follows: Chair, Vice-Chair, Secretary and Treasurer. Officers must be members of the Organization.

4.02 The term of office shall be one calendar year. After the elections held at the Annual Meeting, the Chair, and Vice-Chair, Secretary and Treasurer shall serve no more than 2 consecutive terms or until a successor is elected.

4.03 The Chair shall be the Chief Executive Officer. He or she shall preside at the Annual Meeting , Special Meeting, and Regular Meetings of the Organization; he or she shall have the management of the business of the Organization and shall see that all orders and resolutions of the Board and Members are carried into effect.

4.04 The Vice-Chair shall assist the Chair, shall act in the Chair’s absence, and shall assume the Chairmanship should the Chair be unable or unwilling to continue in office.

  • The Secretary shall:
    • attend the Annual Meeting, Special Meetings and Regular Meetings of the Organization;

                         record all votes and minutes of all proceedings in a book to be kept for that purpose;

                         give or cause to be given notice of the Annual Meeting, Special Meetings and Regular Meetings of the Organization;

       (b) keep in safe custody the seal of the Organization and affix it to any instrument when  authorized by the Board;

       (c) maintain and have available at each meeting , a list in alphabetical order of the names of Members entitled to vote thereat;

                   (d) keep all the documents and records of the Organization as required by law or otherwise in a proper and safe manner;

                   (e) perform such other duties as may be prescribed by the Board of Directors.

4.06 The Treasurer shall:

  • have the custody of the Organization’s funds and securities;

keep full and accurate accounts of receipts and disbursements in the Organization’ s books;

  • deposit all money and other valuables in the name and to the credit of the Organization in such depositories as may be designated by the board ;
  • disburse the funds of the Organization as may be ordered or authorized by the Board and reserve proper vouchers for such disbursements;
  • render to the Chair and Board at the Regular Meetings of the Board , or whenever the y require it, an account of all his or her transactions as Treasurer and of the financial condition of the Organization based on a fiscal year beginning January ;
  • render a full financial report at the Annual Meeting of the membership;
    • be furnished by all officers and agents as he or she requires , with such reports and statements as he or she may require as to all financial transactions of the Organization;
    • perform such other duties as are given to him or her by these by-laws or as from time to time are assigned to him or her by the Board or the

4.07 An Executive Director may be hired and overseen by the Board of Directors of the Organization. The Executive Director shall be responsible for the day-to-day operation of the Organization. He or she may establish a staff and define the duties and reporting obligations of such staff. The Executive Director and Staff positions are subject to the approval of the Board of Directors.

 

4.08 The Board of Directors shall have the power to establish committees to complete ongoing and specific tasks.

 

ARTICLE V – Board of Directors

 

5.01 The Board of Directors may exercise all powers of the Organization and shall have the responsibility for the control and general management of the property, business, and affairs of the Organization. The Directors shall in all cases act as a Board , regularly convened, and may by majority vote, take such action and adopt such rules and regulations for the conduct of their meetings and the management of the Organization as they may deem proper.

5.02 The Board of Directors shall consist of a minimum of nine and a maximum of fifteen members, elected by majority vote of the Members, with staggered terms of office of three years and shall serve no more than 2 consecutive terms or until a successor is elected, with one­ third of directors being elected each year. Members of the Board must be members of the Organization in regular attendance and/or constant communications with the Chair. Special effort shall be made to seek a cross section of directors that represent each of the four canals ; Cayuga-Seneca , Champlain, Erie and Oswego.

5.03 As provided for in Business Corporation Law , section 708 (c) , the Board or any committee thereof may participate in a meeting of such Board or committee by means of a conference telephone or similar communications equipment allowing all persons participating in the meeting to hear each other at the same time. Participation by such h means shall constitute presence in person at the meeting.

5.04 The Board of Directors shall have the power to remove Officers and Directors for cause.

5.05 All resignations shall be made in writing and addressed to the Chair.

5.06 Directors, Officers, and committee members of the Organization shall serve without compensation, but may be reimbursed for reasonable expenses incurred in connection with the performance of their duties upon approval of reimbursement by the Board.

5.07 Vacancies occurring by whatever reason shall be filled by vote of the majority of the Board of Directors. Any Director elected to fill a vacancy shall be elected to hold office for the unexpired term of his predecessor.

5.08 The Organization shall hold harmless any and all Board Members, Officers, Directors, and Staff or otherwise by reason of any all liabilities, claims, demands, or expenses by reason of acting as Board Member, Officer, Director or Staff or otherwise by reason of any and all actions performed or omissions to act reason of being a Board Member, Officer, Director or Staff of the organization.

 

ARTICLE VI – Committees

 

  • The Board will establish Committees to pursue specific goals of the Organization;   Those Committees shall be referred to as Standing Committees. Other Committees shall be referred to as Ad Hoc All board members are to serve on a committee.
  • An Executive Committee consisting of the Chair, Vice Chair, Secretary, Treasurer and immediate past Chair shall have and may exercise the powers of the Board in the interim between Regular Meetings for work that is necessary and urgent business. Any actions taken by the Executive Committee shall be reported to the full Board of Directors in writing within ten business days.
  • A Governance Committee shall be appointed by the Chair, chaired by a Board member , and consisting of not less than three members whose responsibility it shall be to develop and reinforce governance strategies, structures and processes for improving the Organization’s effectiveness and as

 

Otherwise, directed by the Board. The Governance Committee shall also have the duty to nominate candidates to succeed Directors and Officers whose terms are to expire at the following Annual Meeting.

  • A Finance Committee shall be appointed by the Chair consisting of the Treasurer as Committee Chair and not less than two other members of the Board whose responsibility it shall be to assist and advise the Board in fiscal and budgetary
  • A Membership Committee shall be appointed by the Chair, chaired by a Board member, and consisting of not less than three members whose responsibility it shall be to recruit, communicate, maintain and enhance membership of the organization as directed by the
  • An Advocacy Committee shall be appointed by the Chair, chaired by a Board member, and consisting of not less than three members whose responsibility it shall be to promote activities, communications, and opportunities advocating the Organization’ s mission and as otherwise directed by the Board.
    • Ad Hoc Committees may be appointed the Chair, chaired by a Board member, to and approved by a majority vote of the

 

ARTICLE VII – Conflict of Interest

 

7.01 This Article is intended to outline policies and procedures to prevent the personal interests of a member of the Board of Directors, Officers, or staff members from interfering with the performance of his duties to the Organization or resulting in personal, financial, professional or political gain on the part of such persons at the expense of the Organization or the recipient of its programs or services.

  • For purposes of this Article, Conflict of Interest means a conflict, or the appearance of a conflict, between the private interests and the official responsibilities of a person in a position of trust. Persons in a position of trust include staff members, Officers, and members of the Board of
  • Full disclosure, by notice in writing, shall be made by any individual to the Secretary in all situations Conflicts of Interest , including but not limited to situations where:
    1. A director is related to another
      1. A director is related to a staff
    2. A staff member in a supervisory capacity is related to another staff member whom he
    3. A director or staff member receives payment from the Organization for any subcontract, goods or services other than as reimbursement for reasonable expenses within the scope of his official responsibilities to the Organization or, in the case of a staff member, as part of his regular job responsibilities to the Organization.
      1. A director or staff member is a member of a governing body of a contributor to the Organization.
    4. A director or staff member may have personal, financial, professional, or political gain at the expense of the Organization or its
      • Following full disclosure of a possible Conflict of Interest pursuant to Section 3 of this Article, the Board of Directors shall determine whether a Conflict of Interest exists and, if so, the Board of Directors shall vote to authorize or reject the transaction and/or condition on. Any vote shall be by a quorum of the members of the Board of Directors and will be determined by majority vote without counting the vote of any interested director. , a simple majority of the Board of Directors shall constitute a quorum. Any interested director , officer or staff member shall not participate in any discussion or debate of the Board of Directors , or of any committee thereof in which the subject of discussion is a contract, transaction, or situation with regard to which such director, officer or staff member may have a Conflict of Interest without prior authorization from the Board of Directors as described above. To the extent permitted by law and in the sole judgment of a majority of the disinterested members of the Board of Directors , any contract or transaction

 

entered into by the Organization without full disclosure of a personal interest of the Director, Officer or staff member may be rendered void. A majority of the disinterested directors may impose other reasonable sanctions as necessary to recover associated costs against a Director, Officer or staff member for failure to disclose a Conflict of Interest. In the event that the Organization has incurred costs or attorney fees as the result of legal action, litigation, or appeal brought on behalf of an interested director , officer or staff member due to a Conflict of Interest, and in the event that the Organization prevails in such legal act ion, litigation, or appeal, the Organization shall be entitled to recover all of its costs and attorney fees from the unsuccessful party.

 

  • A copy of the policy and procedures contained in this Article XII shall be given to each Director, Officer, and staff member upon commencement of that person’s relationship, with the Organization. Each Director, Officer, and staff member shall acknowledge receipt of this policy by signing and dating a copy and returning said document to the Secretary. Failure to sign and return such document does not in any way nullify this

 

ARTICLE VIII -Amendments

 

8.01 These By-Laws may be amended at any Regular Meeting, Special Meeting or Annual Meeting of The Organization by an affirmative vote of two -thirds of the Members present provided that a quorum is present and the voting membership has been informed of the proposed amendment. Such notification shall be deemed to have been made if a copy of the proposed amendment has been mailed or emailed to the last known address of the voting member at least 10 days prior to the meeting. Proof of regular

Somethin’s Brewin On The Erie Canal

 

 

THE LEGACY AND FUTURE OF CRAFT BEER IN THE MOHAWK VALLEY

AND ON THE ERIE CANAL

 

AN ERIE CANAL BICENTENNIAL DISCUSSION

Monday, October 30, 2017

Mohawk Valley Community College, Utica, NY

 

OPENING SESSION

(2—2:30pm)

 

Welcome: MVCC President Randall J. “Randy” VanWagoner, Ph.D

Welcome: Utica Mayor Robert Palmieri

Welcome and Introduction of Keynote: Oneida County Executive Anthony Picente

Keynote Address: ESD President/CEO Howard Zemsky

 

PANEL DISCUSSION 1

The History and Future of Beer as a Regional Economic Catalyst

(2:45—3:30pm)

 

Moderator: SUNY Morrisville President Dr. David E. Rogers

 

Panelists:

 

Kelly Blazosky—Oneida County Tourism. Brew Central—Beer as Regional Brand and Economic Asset

Jamie Kowalcyk—Madison County Planner. Beer, Tourism and Cycling on the Old Erie Canal/Madison County was the Hops Capital of the World

Paul Leone—Executive Director, NYS Brewers Association

Joe Woodrow—Assistant Dean, MVCC. Craft Beer in the College Curriculum

Rome Mayor Jacqueline M. Izzo—DRI/Canal Re-development/Craft Beer

 

BREAK

(3:30—3:45pm)

 

PANEL DISCUSSION 2

Craft Beer and Community Revitalization

(3:45pm—4:30)

 

Moderator: Herkimer Community College President Dr. Cathleen C. McColgin

 

Panelists:

 

Dave Katleski—President/Founder, Empire Brewing Company/Founder, NYS Brewers Association (Farmstead Brewery, Cazenovia/brewers of Canal Bicentennial Lager)

Robert Palmieri—Mayor of Utica. Utica HarborPoint Development

Kevin King— Deputy Commissioner, NYS Department of Ag & Markets and Taste NY

Michael Coons—Academic Administrator/Head Brewer, Morrisville State. Morrisville’s Craft Beer Curriculum

Stefan Fleming—Assistant Director of Industry Development/Craft Beverages, ESD

Nick Matt—Saranac Brewery. Beer and Utica’s Downtown Vibrancy/Special Bicentennial Announcement

 

CRAFT BEER RECEPTION

(5—7pm)

Saranac Brewery

 

Co-op Advertising Opportunity for Canal NY Members

Dear Member,

CanalNY is working with JMF Publishing to create a New York Canals section in their popular Upstate Summer Magazine. The section will comprise of multiple pages about summer recreation on and near New York State canals. It will contain a feature article, pictures and advertising. Canal New York members are eligible for special co-op advertising rates. Through this special offer the member’s rate for a basic ad size (1/8 page) will drop to $133 from the regular rate of $295. ¼ page will be $266 (regular $499), 3/8 page will be $399 and ½ page will be $532 (regular $950). The deadline for space reservation is November 15. Payment terms are net 30 and ad copy is due no later than March 1, 2018. Other details are on the attached rate sheet.

 

Upstate Summer is different from other places-to-go publications. All advertising is focused on travel and tourism related businesses and is supported by editorial features. This makes the ads part of the content, and helps form cohesive regional sections. Upstate Summer has low cost per copy advertising rates and is the only New York travel publication offering multi-region coverage and targeted distribution in the most desirable markets.  In 2017 every distribution location used 100% of what they had by the end of the season. There was no waste.

Distribution: Upstate Summer Magazine is distributed in supermarkets in the higher income suburbs of Rochester, Syracuse, Utica, Albany, and Buffalo. We have found this to be the best way to cover a wide area because everyone in town shops at these stores and the distribution companies keep the racks full. The magazine is also available at information centers on Interstate 81 and the Thruway, as well as chambers of commerce, coffee shops, convenience stores, and other high-traffic locations across Upstate New York. There is also an online edition available at www.DiscoverUpstateNY.com www.upstatenyfun.com and www.seawaytrail.com.

 

If you would like to receive a copy of the 2017 edition contact John Farrell, president of JMF Publishing, john@jmfpublishing.com.

 

Please consider advertising and help us promote New York State Canals in 2018. Thank you.

Canal NY and the NY Times Travel Show

Dear Canal New York Members,

 

Canal NY is once again planning to attend the NY Times Travel Show- January 26-28th.  

 

This enormous consumer show brings in over 10,000 people from the New York City and surrounding areas including, Connecticut, New Jersey and Pennsylvania.   This year, our booth is #1044. We will be next to Corning and the Finger Lakes and Rockland County. All isles will be branded with the ILNY logo and signs.

Sponsorship Levels for  NY Times Travel Show 2017 

Please let me know by Friday, October 13th if you are interested in participating. Email, Lori, at vantourismspecialists@gmail.com with your RSVP. Even if you are already part of a co-op attending this event, please consider participating because the Canal NY booth receives a significant amount of interest. 

 

  • $1000 for TPAsand $750 for museums, businesses and small communities: Your organization/business will be featured in Itineraries, brochures, promotion, panel discussion and ask the experts, and highlighted Power Point and scrolling photo presentation if applicable. At this level, you will receive a listing of tour operators, media and consumers interested in the Canal
  • $500 TPAs– brochures at table
  • $300museums, business and small communities- brochures at table
  • If a TPA, museum or business wants to send a representative to help man the booth for a full two days(Saturday 1/28 and Sunday 1/29)- TPAS will receive $300 off their sponsorship costs and business will receive $100 off their sponsorship costs.  Space is limited for this option.

This year we expect to do the following at the Show

  1. Have itineraries developed for each of our Canalway regions featuring our members
  2. Participate in a panel discussion to consumers
  3. Participate in ask the experts discussion
  4. Sell a couple of tour packages to “test” 
  5. Provide “best of the best” highlights of each of the regions
  6. Hand out members’ brochures

 

Regards,