Advertise in New York’s premier summer travel magazine

Upstate Summer Magazine 2018 In Print and Online

Canal NY Co-op

All summer guides are NOT alike. Upstate Summer is different.

• All advertising is travel and tourism related and is supported by editorial features.
• Low cost per copy advertising rates. Don’t be fooled by other publications that tell you the

numbers of readers, not the number of copies printed.

• Only New York travel magazine offering multi-region coverage and targeted distribution.
• In 2017 every distribution location used 100% of what they had . There was no waste.

Distribution: We reach people before they arrive at their destination, when they are still planning their trip.

• Supermarkets in the higher income suburbs of Rochester, Syracuse, Utica, Albany, and Buffalo.
• Coffee shops, convenience stores, and other high-traffic locations
• Information offices and chambers of commerce
• Information centers on Interstate 81 and the Thruway.
• Upstate Summer is available by May 1 and covers the summer travel season.

70,000 copies printed and distributed

Deadline: _____March 1, 2018_____

What We Are:

• Wide distribution summer things-to-do magazine • A planning

resource for people looking for fun in Upstate NY

• A tourism only publication in editorial and in advertising content.
• A cost-effective, well targeted, high quality advertising vehicle to

tourism related businesses in Upstate New York.

• We are not a local, on-site guide.

Destination Marketing:

The most beneficial advertising features a destination, not just an

individual business. All advertising and editorial is grouped by

location or activity to reinforce why our readers should visit a

particular area.

Full Page: 7.75” wide x 10” $1775 $1064

Half Page: 7.75” wide x 5” $950 $532

1/4 Page: 3.75” wide x 5” $499 $266

1/8 Page: 3.75” wide x 2.4” $295 $133

Advertising is restricted to tourism related businesses only