Co-op Advertising Opportunity for Canal NY Members

Dear Member,

CanalNY is working with JMF Publishing to create a New York Canals section in their popular Upstate Summer Magazine. The section will comprise of multiple pages about summer recreation on and near New York State canals. It will contain a feature article, pictures and advertising. Canal New York members are eligible for special co-op advertising rates. Through this special offer the member’s rate for a basic ad size (1/8 page) will drop to $133 from the regular rate of $295. ¼ page will be $266 (regular $499), 3/8 page will be $399 and ½ page will be $532 (regular $950). The deadline for space reservation is November 15. Payment terms are net 30 and ad copy is due no later than March 1, 2018. Other details are on the attached rate sheet.


Upstate Summer is different from other places-to-go publications. All advertising is focused on travel and tourism related businesses and is supported by editorial features. This makes the ads part of the content, and helps form cohesive regional sections. Upstate Summer has low cost per copy advertising rates and is the only New York travel publication offering multi-region coverage and targeted distribution in the most desirable markets.  In 2017 every distribution location used 100% of what they had by the end of the season. There was no waste.

Distribution: Upstate Summer Magazine is distributed in supermarkets in the higher income suburbs of Rochester, Syracuse, Utica, Albany, and Buffalo. We have found this to be the best way to cover a wide area because everyone in town shops at these stores and the distribution companies keep the racks full. The magazine is also available at information centers on Interstate 81 and the Thruway, as well as chambers of commerce, coffee shops, convenience stores, and other high-traffic locations across Upstate New York. There is also an online edition available at and


If you would like to receive a copy of the 2017 edition contact John Farrell, president of JMF Publishing, [email protected].


Please consider advertising and help us promote New York State Canals in 2018. Thank you.


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